You're not saving 3%, you're paying 3% as opposed to the full tax rate. The tax rate at Academy in Covington 10.5%. So on a $100 purchase, you save $7.50.What gives with these "tax free" holidays for purchases. This state has enough fiscal problems as it is. Purchases will be made regardless. Saving 3% is not going to make me rush out to buy. If merchants want more business, just lower your prices and hope for volume. The state should not be in the business of subsidizing merchants.