Not to play the race card, but this is "public relations" and "image" and superficial appearances are relevant, but we could stand to have at least a Jewish dude (like the guy mentioned in bs875's post) or a Latino or a Black guy... something to break the stereotype the NRA has. Yes, plenty will assume the figure head as being a "token (insert race or creed)" but that will be dwarfed by the effects. Hell, I know a lot of people who place racist connotations on the NRA for some reason. Probably because they knew some NRA members who were racist assholes, and paint the whole NRA with the broad brush. Seems to be how that goes, typically. One bad apples ruins the bunch. Anyways...
Even getting away with the "rich old white guy" image, his actions and speeches have been poor, imo. I'd be hard pressed to come up with a likely and appropriate replacement off the top of my head, for PR work, but I'm sure it wouldn't take more than a week of it being "on my mind" to come up with a handful of names that come across the radar.
Yup. The NRA needs to play the race cards. Black, Hispanic, and Asian men or women need to be empowered and deployed to raise support from their respective races Then, there needs to be one multi-racial spokesperson